May 4th, 2010 | 
Author: It is the dealer’s job to help you find the right car at the right price. But we see that most car dealers focus on their profit margins rather than the customer’s interests. So, it is the car buyer’s responsibility to think about his/her priorities and avoid spending too much money unnecessarily. Follow these steps to get a good deal on your new car.
Your homework needs to be done real well. Dealers wait for unprepared car buyers. It is very easy to fool around with such people. Gather all the necessary information about the car you want to buy and you will be safe. Do not give the salesperson too much control over the buying process.
You have your car choices. Now, read as many reviews as possible. Check the reliability, safety, fuel economy, and pricing of all models you’re considering. Don’t wait for the last minute. If you have a trade-in, calculate its approximate worth. It will depend on your car’s age, condition, mileage and equipment, and also where you trade it in. So, go through web sites where you can calculate the trade-in value.
Once your research is done and you go to the dealer to purchase the car, negotiate on the price. Buy the car from the dealer offering you the best price. Get quotes from as many dealers as possible. Also, keep in mind that the sticker price is not the purchase price. The dealer gets the car for much lesser. Dealer invoice price is present on many web sites and in pricing guides. But the invoice price isn’t necessarily what the dealer paid. He gets it for much cheaper. He gets additional discounts, dealer incentives and much more. So, keep this in mind while negotiating on the price.
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